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The Königsallee boulevard, affectionately called ‘KÖ’ for short, is a stimulating shopping paradise and at the same time an exciting Mecca for going out – both a catwalk for the daring in fashion and a resting place for those who like to enjoy life. The inimitable combination of sumptuous luxury and Rhineland joie de vivre have turned it into a trademark that is known around the world, transforming it from a street into an existential attitude towards life.